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# Keep the story simple
- URL: https://www.attentionstack.com/keep-the-story-simple/
- Published: 2026-09-28T18:10:47.000Z
- Updated: 2026-09-28T18:10:46.000Z
- Author: Steve Johnson

From a quote from Marty Newmeyer in a project critique call "Business people really just need a simple story that they can repeat to other people."

To this, I would add "and to themselves."

Whatever your story is, if you want it to travel, keep it simple.

We all need effective, simple stories that we tell and repeat to other people and ourselves.