Steve Johnson

From a quote from Marty Newmeyer in a project critique call "Business people really just need a simple story that they can repeat to other people." To this, I would add "and to themselves." Whatever your story is, if you want it to travel, keep it

Your next million probably isn’t in your outbound, it’s probably in your existing customers.

A sharp whisper cuts through the yelling crowd in an internet of AI content. Independent thinking stands out because it creates contrast. A world of gray is average. Black or white is certainty. Black and white stands out. What's necessary is to organize the complexity into the clarity

This past May at https://soundstartups.org/ hosted by https://www.surfincubator.com/ I taught Value Proposition. It was week 4, to the first class of the Founder Discovery Lab. The beauty of teaching a thing is that it gives you at least 3 additional opportunities to learn the thing.

The cost of writing code is dropping to zero. This means many things individually and collectively as a system, or more like a structure or keystone of how things work today, fades and eventually disappears. A key constraint is being deleted. Now, and even more so in the future, anyone